Q: Why is this becoming a topic of conversation within our industry?

A: It’s important you understand the strength of an aggressive SEO program and the potential it has to bring qualified visitors to your site. Search Engine Optimization requires you to optimally set-up your Web pages for those specific keywords and keyword phrases, helping those pages rank well in the search engines. Websites that can make it to the top ten get almost all the traffic. This is where you should speak with an expert, someone who is able to help walk through the millions of sites to help bring your Web site towards the top. It’s critical you understand the significance of a strategically well thought out and planned SEO Program. After all, it is backend of your site, which will ultimately drive the greatest amount of visitors to your site. A PPC (Pay Per Click) model can certainly be used to help advertise the site with companies like Google Adwords, but the longevity of a PPC model doesn’t hold up as well as an organic SEO Program. Remember, with PPC when you stop paying, your traffic stops coming. With an organic (or non-advertised) SEO Program, search results are more abet to be trusted than PPC site. After all most searchers understand any anyone can pay their way to the top with PPC model.


Q: This is beginning to sound way to complicated. What does it mean to optimize for certain keywords?

A: You need to understand, the single most important thing you can do before optimizing you site is to speak with and expert. Remember the old 80 – 20 rule? Well this time lets call it the 98 – 2 rule. That’s right after all is said and done there are probably 2% of the SEO firms who understand not just the significance of and SEO Program but a company who understands your industry, your products, along with the algorithms search engine companies us daily, weekly, monthly and annually. Keyword phrases are critical. Choosing phrases which are most relevant make a difference and are not as easy as one may think. You also don’t want to spend a lot of time, effort and money on a keyword phrase that either drives little or no traffic, and how do you know what those are? Having said that, there are two ways to optimize your web page. The first way is to optimize the HTML and the content. You’ll want to include your keywords – in a conservative manner – in the Your Title, Meta and Header Tags, as well as your File Names and Site Map. It’s also a good idea to use your keyword phrases in the copy of your website. The second thing you’ll want to do for your Web page which is also very important, and that is getting back links for your Web page. What this means is, you’ll want to have other websites link to your Web site.

Q: Tell me more about back links

A: The algorithms of the major search engines put a lot of weight on Web site links or back links. Search engines are programmed a way where what other websites say about your site is more important than what you say about your site. So, you’ll want to have a good strategy for obtaining links. Here are a few ways: Work with a reputable company who understands how to submit your site to other directories. Look at submitting articles to blogs like Digg, Reddit or other social sites. Buy links. This is a viable solution, but can be expensive. Major search engines frown upon the practice, so if you do buy links don’t over do it. Trading links with other sites. Write articles and submit them to article submission sites like SEMA Write press releases and submit them to online PR sites. Use an affiliate program that doesn’t use a redirect on the backlink.

Q: Small business owners have limited resources. Is it really worth the time to optimize a site instead of pay for keywords?

A: If you have a Web presence the obvious answer is yes. Most companies think nothing about spending thousands for their Web site, but put little of no effort into marketing the site. They somehow believe that if they build it visitors will come. On the Internet, with potentially hundreds of thousands of competitors in your industry, you either market your site or plan on getting little, if any, traffic. I always tell my clients “Build it and they won’t come”.

Q: Is there anything you should avoid when setting out on an SEO Program?

A: Yes, without question. Here is a half of dozen things to avoid doing optimizing your site.
1. Don’t do link trading unless you have a way of checking your backlinks. In my experience about 40% of link traders try and cheat on you in some way.
2. Once your site is optimized for you keyword phrases don’t worry about tweaking and playing around with the content too much. Remember, the most important thing to do in SEO is to get backlinks.
3. Don’t spam your pages with your keywords.
4. Don’t trade links with just any site. You want to avoid questionable sites. It is best to have industry-related trades.
5. Don’t buy links from questionable sources.
6. Don’t try and create backlinks to yourself off of multiple sites on the same IP.

Q: What is the number one SEO myth?

A: There are a slew of SEO myths out there. I think the one that bothers me the most is this: Having content relevant to the chosen keywords on your site is THE most important factor in SEO. In other words, many people think content is king. Well, it isn’t. If content really were king and you had ten sites that were all on the same subject, well written and optimized, how would the search engines determine which site was most relevant? One of those sites is going to have to be first and one of those sites is going to have to be tenth. Well, Google found an answer for this and that is off-site influences, specifically link popularity or backlinks - sites linking to your site. Each site linking to you is a “vote” for your site saying, “this site is about so and so.” This off-site influence is so strong that sites can rank extremely well for terms that don’t even exist in the site’s copy. If you search “miserable failure” on Google the #1 site is Biography of President George Bush. But search the copy on the homepage you’ll find that the term “miserable failure” does not even exist on the page. If content is king how can a site rank #1 for a term that doesn’t even exist on the page? Isn’t this telling us that content really isn’t king and that link popularity is really the reigning power?  

Now you know what search engine optimization is all about, how Important it is and how our experience can help you!!! We will be more than happy to help you reach those targeted customers.